About Us
Our Mission
TAJÓ provides founder-led strategy consulting for technology teams that need to make clear, well-grounded decisions at moments that define their future.
Why TAJÓ Exists
Technology companies rarely fail because they lack ideas or ambition. They fail because teams make critical decisions too late, frame them too narrowly, or take them under pressure without enough clarity. TAJÓ works exactly in these situations, when direction matters more than speed and when adding another framework would increase noise instead of reducing it.
We support founders and leadership teams before pivots, during accelerated growth, and in moments when existing structures no longer support the decisions ahead. Our work does not aim at theoretical strategy, but at practical orientation that holds under real constraints.
Founder-Led Strategy Consulting in Practice
TAJÓ’s founder-led strategy consulting focuses on decision-making under uncertainty, clear prioritisation, and the translation of ambition into defensible strategic choices.
This work does not produce presentations or roadmaps. It creates a shared understanding of what matters now and what teams deliberately set aside.
Who We Work With
Our founder-led strategy consulting supports technology companies at inflection points rather than in phases of routine optimisation.
When direction is already obvious, TAJÓ adds little value. When decisions feel consequential but unresolved, our work begins.
How We Approach Strategic Decision-Making
We treat strategy as a discipline of choice, not of planning. Instead of aiming for certainty, we focus on clarity that enables action. Good strategy defines itself as much by exclusion as by selection.
Our approach stays grounded in reality, shaped by constraints, and oriented toward decisions that teams can defend long after the moment has passed.
Our understanding of strategy aligns with established thinking on strategic choice and decision-making, including work published by organisations such as Harvard Business Review and MIT Sloan Management Review.
What Makes TAJÓ Different
TAJÓ remains intentionally small and works directly with decision-makers. This structure keeps us independent of internal politics and focused on moments that actually matter. We do not scale through layers or standardised processes, but through depth of engagement and intellectual honesty.
We avoid process theatre and frameworks for their own sake. We apply structured thinking only where it counts.
The TAJÓ Editions
TAJÓ works in clearly defined editions that frame each engagement thematically and contextually, without turning it into a standardised programme. Each edition represents a specific strategic setting shaped by place, perspective, and the decisions at hand. This structure allows teams to step out of their usual operating environment and gain distance and focus.
The first edition, the Tapajós Edition • Alter do Chão, draws on a natural and cultural context that contrasts deliberately with the everyday logic of technology organisations. This setting creates conditions for deeper strategic clarity. Future editions will explore other contexts and decision environments, each with its own emphasis, while following the same principle: strategy emerges from deliberate choice, not repetition.